After reading a couple of my posts on AI that invoked comparisons with technologies in the rural environment (Hedging Your Bets on AI) and the music industry (The Needle and the Damage Done) a friend suggested that The Shock of the Old by David Edgerton might be interesting to me.
It was.
The key theme of the book is that we tend to be beguiled by the invention, possibility, and novelty of technology rather than by its value, usage, or availability. This leads to some warped perspectives. For example, we lose sight of technology long before it becomes obsolete, we devalue the old whatever its longevity and residual value in favour of the potential of the new, and we focus on the rich, modern, industrialised elite, rather than the day-to-day reality of most of the world's population.
The adoption and availability of technology is not uniform in time, society, or geography. William Gibson famously captured the essence of this idea in his pithy quote “The future has arrived — it’s just not evenly distributed yet” which also bundles the idea that Silicon Valley's today is the future, and that it will push our today into the past.
Many of us also do this kind of thing, despite ample evidence that neither of those claims is guaranteed. Take a modern carpenter's workshop which could easily include a hammer (technology which is arguably several million years old) alongside motorised lathes (hundreds) and laser spirit levels or etching machinery (tens). Tools from across the ages: the practical outweighs the novel for those at the sharp end.
Edgerton observes that the value of yesterday's tech can be rediscovered when there is some kind of problem. Those candles are handy when there's a power cut, for example, but this scenario is "... much less common now in rich countries than in the past because of the increasing reliability of systems." (p. 11)
According to the book, a standard, blinkered, twentieth century tech timeline would cover, say, electricity, mass production, aerospace, nuclear power, the internet and the pill. It suggests, and gives extensive justification for, an alternative roll call including the rickshaw, the condom, the sewing machine, the spinning wheel, the Haber-Bosch process, the hydrogenation of coal, bikes, corrugated iron, the chainsaw, and the refrigerator.
A chapter on warfare argues against the claimed contribution of conflict to the creation of technology, riffing on a quote that leaps off the page in the introduction: "The horse made a greater contribution to the Nazi [WW2] effort than the V2." (p. xii) Later, a kind of innovation survivor bias is invoked: "We do not have a history of invention, but instead histories of the invention of only some of the technologies which were later successful." (p. 184)
So, if we are to abandon the false metrics of innovation and novelty, how should we replace them to understand the significance of technology in its historical context? Edgerton has an answer: "Economic historians of technology ... argue that [the significance of technology] is the difference between the cost or benefit of using [it] and that of the best alternative". (p. 5)
This is clearly not an objective measure (cost or benefit to who? best according to what criteria?) but at least reminds us that a new technology is not usually providing a way to do something that had no earlier analogue. Railways had advantages, but we should not compare them to a scenario where no goods can move anywhere but rather to canals or horse-drawn carts.
Edgerton is mostly concerned with an historical viewpoint, where the later-stage value of an invention might be seen long after the date of its inception, and very differently to how it was intended to impact the world. James Burke is also very good on this point in his Connections series from the 1970s which seeks to play down the idea of linear innovation in favour of evolution and cross-pollination.
In our daily work we don't have the same luxury of hindsight but the notion of significance can still be worth keeping in mind when thinking about how we do software. We can ask ourselves what this change is bringing to our customers relative to their next best alternative. As the book says: "the question is not what computers do, but how well they do it, and what they can do that cannot be done otherwise" (p.7)
In a recent interview, the renowned music producer Fatboy Slim was blunt about why he stuck with his ancient Atari ST and its software sequencer, Creator, long past the point at which its novelty had worn off for most: "I've got my technology. It does everything that I need it to do ... So, I didn't upgrade. And then they invented Cubase and Logic and stuff like that. And I stayed on Creator until I got a laptop, which was probably 30 years later."
To reiterate: for many practitioners there needs to be an aspect of the new that makes it worth their while, and that includes overcoming the inertia of change. Just because someone invented something different that was used somewhere for something it does not follow that the thing has practical value to anyone or that it was widely used anywhere for anything at that time.
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David Edgerton wrote The Shock of the Old 20 years ago, long before LLM-powered agents had motivated the layoff of large portions of the workforce or hacked into government departments. In spite of that, passages like this feel eerily prescient: "Machines replaced domestic servants, changing the role of the middle-class housewife from supervisor of workers to machine-operator ... this led not to a decrease in work, but rather to increased domestic production." (p.31)
He reached back a further 30 years to quote from Langdon Winner's Autonomous Technology: "In almost no instance can artificial-rational systems be built and left alone. They require continued attention, rebuilding, and repair. Eternal vigilance is the price of artificial complexity". (p.75-6).
We started this post with AI and it feels right to end on it too, noting that just as last week's and yesterday's tools can sit justifiably on today's workbench, so last week's and yesterday's commentary can remain relevant to today's tech. Shock followed by aftershock.
