The How of the Why

At CAST 2022 Amber Vanderburg told us that when you want to make a change, particularly something innovative, start with the Why. Why? So that everyone involved can understand the motivation and direction of travel.

I've learned that myself over the years too, from Simon Sinek, and it has the added benefit that conversations about the merits of the Why can be had before any implementation starts. Of course, being honest about what the Why is is important too, if you care to maintain trust over time.

Amber suggested a few things that help to navigate the change once it's underway. The How of the Why, if you like:

proactive conversation: some kind of formal structure, some way for all voices to be heard, perhaps with a time box to stop things dragging on.
awareness of fundamental attribution error: where someone's apparent motive (e.g. antagonism) may not be their actual motive (e.g. sharing potential alternatives).
strength and weakness alignment: being clear with one another about where there are overlaps and gaps.
balance: in communication, co-operation, perspectives.
a safe environment: because without that some will feel inhibited from participating.

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