I told you how much I love Kill it with Fire by Marianne Bellotti in This is Fire and you can see it in my copy above too. It's a book about dealing with legacy systems but in the first couple of chapters grounds its thesis in the marketplace, thinking about how products, the constraints on them, and the context in which they sit change in controllable and (more often) uncontrollable ways. This might not seem very "tech" but in fact is fundamental to understanding how we seem to bounce back and forth between the same kinds of solutions, why some of them become legacy, and why we should think carefully about radically changing a working system. To be clear, this information is not necessary to get the core benefits of the book but I found it fascinating and wanted to try to triangluate concepts such as Alignable and non-alignable differences Service-dominant Logic Hype Cycle Unique Selling Proposition Cro...