I'm in the middle of BBST Bug Advocacy at the Association for Software Testing right now. As you might imagine, on a course with that name there's been plenty of talk about what we mean by terms like bug, value, and quality. One of the great things about the four-week course is the mix of book work and application, so we students are repeatedly challenged with situations in which the learning can be practically applied. I have a lot of time for both Seth Godin and Shane Parrish so I'd have been listening carefully to Seth's appearance on the Knowledge Project podcast anyway but, given the context I'm in, the passage I've transcribed below stood out. It's about how the concept of quality is concretised as conformance to spec, and how that in turn directly drives physical actions. It starts at around 1:04:45: There's lots to be said about the spec. First lets talk about Edwards Deming and what spec and quality mean. Quality is not luxury, quality ...