If you aren't using automation to get you to a place where you can efficiently apply intelligence you're almost certainly wasting time and effort. Michael Bolton put it this way on Twitter last week : I like ... using automation as a taxi to drop me off at the site of the real work. When we moved offices a couple of months ago Marketing updated the contact details in their collateral and then requested that we review the changed PDFs. Simple approaches to this task would include reading all of the documents from top to bottom, skimming them looking for addresses to check or using a PDF reader's search functionality in each document to look for likely mistakes. All of these would have been slow, prone to error and without a good way to make efficiencies. What we actually did was automate, using command line tools to do the heavy lifting. First, we transformed the PDF files into a text format in which they could easily be searched as a set: $ f...