The Wikipedia page on infinite loops in programming describes them as "a sequence of instructions that, as written, will continue endlessly, unless an external intervention occurs." One common example might be a while loop whose exit condition is never met, and needs to be aborted by a human pressing Control-C . With that concept in mind, we can make an easy analogy to software development where the same kinds of events happen over and over and over until our product becomes irrelevant, or uneconomic, or our organisation closes down, and the loop is exited. Inside the loop, the world in which our product exists will change, the market in that world will change, the requirements on our product in the market will change, the product itself changes as our teams add features, or fix bugs, or update libraries, or run on new platforms, and so on. So, for their lifetimes, our products inhabit an infinite loop of change and, if the...